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VMA Group is unique in working with the communities in which it operates to gather information that we publish as reports and opinion pieces. Please download any of the reports or register to receive future publications.   

Internal Communications Survey


Internal Communications Survey

Firstly, the vast majority of respondents recognise that to be an effective internal communicator, three core competencies in particular need to be effectively honed. These are the ability to influence and build effective relationships; strategic planning skills; and, above all, strong business acumen. It is the recognition of the importance of this final attribute which is most gratifying, given the substantial growth that we have seen at VMA Group in employers demanding commercial awareness. Secondly, despite the continued pressure on internal communicators to prove their value, it is perhaps surprising that the average function has maintained its current headcount size and budget – in many cases this has actually increased. However, this positive sentiment was tempered by a more mixed picture which emerged in terms of advocacy for internal communications amongst senior leaders. The perception amongst respondents is that advocacy has fallen back to the levels seen in our first study; a surprising result, given that many also feel that they are an integral part of the senior leadership team.

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Covering The Maternity Paternity Leave Gap 2013 14


Covering The Maternity Paternity Leave Gap 2013 14

A study of what interim managers, freelancers and employers working in marketing, corporate communications and PR think about maternity and paternity leave. Statutory rights for both maternity/paternity pay and leave are now very much a reality, but does this place an unfair burden on business? The Government is considering extending paternity leave rights so that fathers can share leave with their partner in an allowance called ‘flexible parental leave’. Where does this leave the employer and how do they fill the gap when a key player takes maternity/paternity leave? This study, which polled the opinions of employers, freelancers and interim managers, set out to investigate this.

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Singapore Career Snapshot


Singapore Career Snapshot

VMA Group has been operating in the Asia-Pacific region since 2011. Much to our surprise, there is very little data available on the communications profession here in Singapore, in terms of salary, bonus and benefits. In turn, we are delighted to share with you VMA Group’s first ever report on the Singapore market, compiled from the responses of over 100 communications professionals. The report highlights current salary trends, what motivates communications professionals to consider new opportunities and provides a benchmark for both candidates and organisations in terms of remuneration packages.

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European Communications Labour Market Survey 2013


European Communications Labour Market Survey 2013

VMA Group is the global executive recruitment and professional development partner in corporate and marketing communications, PR and investor relations. As such, our dedicated teams of consultants across our global network of offices, work with communications professionals on a daily basis. Our Brussels and Amsterdam offices both focus on a mixture of corporate communications, public affairs, internal and external communications recruitment for a variety of clients, both multinational and local organisations.

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Investor Relations Industry Report 2012/13


Investor Relations Industry Report 2012/13

Ask any fund manager how the FTSE 250 has fared over the past year and they will tell you that it has continued to do what it has done over the past decade or so: outperform the FTSE 100. In 2012 the midcap index rose 23% against the FTSE 100’s 10%. VMA Group is proud to work with 70% of FTSE 100 companies across all our practice areas, yet in the Investor Relations practice, our focus in 2012 has been on the FTSE 250 companies and it is from this index that the majority of our investor relations mandates have come.

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Corporate Communications in Asia Pacific 2012


Corporate Communications in Asia Pacific 2012

VMA Group has become the leader in contemporary analysis and data for the communications profession. This is our first dedicated study into corporate communications in Asia-Pacific. In doing so we wanted to present a market overview to help candidates and clients better understand the market and effectively benchmark themselves and their organisations. I am confident it will not be our last as the market matures.

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Public Affairs Survey 2012


Public Affairs Survey 2012

Given the success of last year’s inaugural survey into the public affairs profession, we were eager to once again commission an updated study in 2012. We wanted to not only assess the current year, but also compare last year’s results, to build a narrative, recognise trends, and increase the knowledge of public affairs practitioners, whether plying their trade in-house, agency, charity, NGOs, trade bodies, corporate and, increasingly, the freelance lobbyist.

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Professional Development in Internal Communications 2011-12


Professional Development in Internal Communications 2011-12

VMA Group’s Professional Development in Internal Communications benchmarking study is now in its third year, the results of which we are delighted to share with you. The study has gone from strength to strength and in 2011-12 continues to highlight some of the key trends, issues and challenges we face as an industry. And it’s a critical time to take the pulse of the sector, as organisations strive to change and adapt beyond the worst economic crisis in living memory, and internal communicators manage ever higher expectations from senior leaders to provide strategic value to help drive such change.

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Financial Services Survey 2012


Financial Services Survey 2012

The UK is the leading global Financial Services centre and the single most internationally focused financial marketplace in the world. Despite a period of sustained uncertainty and unprecedented scrutiny since the 2008 crash, the sector has regained its place as the largest individual contributor to Government finances and remains a sector of vital importance to the British and world economies.

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Investor Relations Career & Salary Survey 2010 - 2011


Investor Relations Career & Salary Survey 2010 - 2011

VMA Search, part of VMA Group, regularly surveys our market to see what the definitive positioning, career aspirations and salaries of Investor Relations (IR) professionals are in today’s market. The VMA Search Investor Relations Career & Salary Survey is a follow-up to our industry survey of 2008. Over 200 people were surveyed, including more than 100 Heads and Directors of Investor Relations, making this the UK’s largest ever study of senior Investor Relations careers and salaries.

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UK Public Affairs Survey 2011


UK Public Affairs Survey 2011

The UK Public Affairs Survey 2011 is the largest of its kind I can recall. And what a critical time it is to take the pulse of the sector: the first coalition government since 1945 – elected hot on the heels of the expenses scandal; the worst economic crisis in living memory; and the launch of the UK Public Affairs Council to mixed acclaim.

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